Cody Naccarato

Work Experience

Prestige Automobiles Inc. Kingston, NY

Digital Marketing and Advertising Manager 2016-2024

  • Provided quality Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services for two successful car dealerships in a highly competitive sales district in one of the most competitive new car sales regions in the country.
  • Managed social media accounts across various platforms such as Facebook, X (formerly Twitter), and Instagram. Grew social media audiences across the board 20% over 8 years.
  • Designed engaging graphics and content for various audiences and demographics, such as informative walk-around videos, unique brand imagery, and engaging website banners.
  • Ranked in the top five for website experience and performance, as determined by Toyota’s internal Digital Dealer Evaluation (DDE), for 19 straight quarters from 2017 to 2021.
  • Additional responsibilities included creating internal reporting for General Manager, website maintenance, process development and as local onsite IT support for a rapidly expanding environment.

The Streamer Group LLC Kingston, NY

Owner/Operator 2018-Present

  • This position is a supplementary business and will not interfere with any future position I may receive.
  • Created boutique style digital marketing and brand management agency to represent new media content creators broadcasting on YouTube and Twitch.
  • Provide clients with media branding kits to help improve their digital presence in an ever growing and competitive landscape.
  • Founded the YouTube Channel “Speed Docs”, a YouTube channel dedicated to making documentaries on the history of video game “speedrunning”. Serve as lead video editor.
  • Started the charity telethon “Speed-Docs-A-Thon”; an annual seven day broadcast to raise money for Save the Children, World Wildlife Fund and St. Jude. Since 2020, have raised $45,308 with participants and viewers from more than 20 different countries.
  • Secured sponsorships and product integrations with national brands and services, such as HBOMax, Fortnite, Babbel, and HelloFresh.

Ciric Holdings, Inc. Lake Katrine, NY

Digital Marketing Consultant 2015-2016

  • Joined in 2015 as a contract employee to create a digital marketing plan and strategy to be rolled out over the course of the following fiscal year.
  • Designed raster based graphics for initial press kits, website release, and social media calendar.
  • Wrote Search Engine Optimization (SEO) content pages for the website and created a series of blogs to help with discoverability and backlinking.
  • Edited HTML/CSS to the client’s specifications, when necessary. Implemented third party widgets and applications on their Wordpress website.
  • Grew sales 230% in the span of thirteen months. Average customer transactions grew 50% in that same time frame.

Vanguard Consumer Products Inc. Kingston, NY

Digital Marketing Manager 2014-2015

  • Adapted and responded to an ever changing position that grew quickly in a short time span.
  • Managed a team of six to advertise and promote products in the healthcare and alternative medicine niche.
  • Oversaw the development and relaunch of several products from beginning to end.
  • Grew sales of an already successful over-the-counter drug into an international sales juggernaut, establishing stores in the UK and Germany and increasing sales in that region by 40%.
  • Worked closely with the SEO teams that worked directly with our many websites.
  • Helped maintain and grow a PPC campaign which at its peak in the summer of 2014, eclipsed six figures per month.

Freelance Marketer/Writer/Editor/Graphic Designer/Videographer Kingston, NY

Freelancer 2011-Present

  • Bylines featured in such publications as The Daily Freeman, The Kingston Times, The Shawangunk Journal, Reason and Rhyme, The Good Life Journal, Kingston Highlights.
  • Edited and produced an audio workshop on drug pronunciation for United Healthcare’s customer service representatives.
  • Freelance video editor for Galaxy Wide Productions. Guest video editor for hundreds of online videos, with combined view counts over 2 million.
  • Developed scripts for a YouTube channel with 434,000 subscribers and nearly 60 million views. Angus Fields LLC makes video game explanation videos.
  • Grew local brands by providing affordable access to quality marketing services to local businesses, such as Upstate Sports Cards and Felicity’s Gelato.