Work Experience

Prestige Automobiles Inc. Kingston, NY

Digital Marketing and Advertising Manager 2016-2024

  • Provided quality Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services for two successful car dealerships in a highly competitive sales district in one of the most competitive new car sales regions in the country.
  • Managed social media accounts across various platforms such as Facebook, X (formerly Twitter), and Instagram. Grew social media audiences across the board 20% over 8 years.
  • Designed engaging graphics and content for various audiences and demographics, such as informative walk-around videos, unique brand imagery, and engaging website banners.
  • Ranked in the top five for website experience and performance, as determined by Toyota’s internal Digital Dealer Evaluation (DDE), for 19 straight quarters from 2017 to 2021.
  • Additional responsibilities included creating internal reporting for General Manager, website maintenance, process development and as local onsite IT support for a rapidly expanding environment.

The Streamer Group LLC Kingston, NY

Owner/Operator 2018-Present

  • This position is a supplementary business and will not interfere with any future position I may receive.
  • Created boutique style digital marketing and brand management agency to represent new media content creators broadcasting on YouTube and Twitch.
  • Provide clients with media branding kits to help improve their digital presence in an ever growing and competitive landscape.
  • Founded the YouTube Channel “Speed Docs”, a YouTube channel dedicated to making documentaries on the history of video game “speedrunning”. Serve as lead video editor.
  • Started the charity telethon “Speed-Docs-A-Thon”; an annual seven day broadcast to raise money for Save the Children, World Wildlife Fund and St. Jude. Since 2020, have raised $45,308 with participants and viewers from more than 20 different countries.
  • Secured sponsorships and product integrations with national brands and services, such as HBOMax, Fortnite, Babbel, and HelloFresh.

Ciric Holdings, Inc. Lake Katrine, NY

Digital Marketing Consultant 2015-2016

  • Joined in 2015 as a contract employee to create a digital marketing plan and strategy to be rolled out over the course of the following fiscal year.
  • Designed raster based graphics for initial press kits, website release, and social media calendar.
  • Wrote Search Engine Optimization (SEO) content pages for the website and created a series of blogs to help with discoverability and backlinking.
  • Edited HTML/CSS to the client’s specifications, when necessary. Implemented third party widgets and applications on their Wordpress website.
  • Grew sales 230% in the span of thirteen months. Average customer transactions grew 50% in that same time frame.

Vanguard Consumer Products Inc. Kingston, NY

Digital Marketing Manager 2014-2015

  • Adapted and responded to an ever changing position that grew quickly in a short time span.
  • Managed a team of six to advertise and promote products in the healthcare and alternative medicine niche.
  • Oversaw the development and relaunch of several products from beginning to end.
  • Grew sales of an already successful over-the-counter drug into an international sales juggernaut, establishing stores in the UK and Germany and increasing sales in that region by 40%.
  • Worked closely with the SEO teams that worked directly with our many websites.
  • Helped maintain and grow a PPC campaign which at its peak in the summer of 2014, eclipsed six figures per month.

Freelance Marketer/Writer/Editor/Graphic Designer/Videographer Kingston, NY

Freelancer 2011-Present

  • Bylines featured in such publications as The Daily Freeman, The Kingston Times, The Shawangunk Journal, Reason and Rhyme, The Good Life Journal, Kingston Highlights.
  • Edited and produced an audio workshop on drug pronunciation for United Healthcare’s customer service representatives.
  • Freelance video editor for Galaxy Wide Productions. Guest video editor for hundreds of online videos, with combined view counts over 2 million.
  • Developed scripts for a YouTube channel with 434,000 subscribers and nearly 60 million views. Angus Fields LLC makes video game explanation videos.
  • Grew local brands by providing affordable access to quality marketing services to local businesses, such as Upstate Sports Cards and Felicity’s Gelato.

My name is Cody James Naccarato. I’m 20, a college student, and beard enthusiast. I’m a resident Kingstonian, and I might be one of the only people proud enough to proclaim it in the third line of their ‘About Me’ section.  I’m an aspiring Journalist who has done some freelance work.

I made a portfolio because I believed at the time, and still very much do, that in some lines of work a resume doesn’t represent your accomplishments well. A cover letter doesn’t ever properly say how much I would appreciate the job. I think that someone like myself isn’t best represented with a resume.

I should stress the journalism part. I’ve wanted to be a journalist, since I was a kid. I wanted to be on my elementary school’s student newspaper “The Cougar Chronicle” because they got to stay after school and work in the computer lab. There was also a pizza party. But I fell in love with the process.

I was kicked out of the Cougar Chronicle when I wrote that I had overheard an adult in the school using a ‘dirty’ word. Not only was my story buried, it was never printed. The person who helped me write it said that he didn’t help me, and that was my first taste of ethics. Obviously Mr. Johnson wasn’t going to publish that his wife Mrs. Johnson said the F word in the lunch room.

I wrote for all of the scholastic publications. I learned more and more after that fourth grade encounter. I thought I’d be righteous and take the world by storm. But then I realized that’s not the kind of person I am. I can be serious, but I’d much rather write in a lighter note. A dog that can skateboard is more interesting to me than exposing P.O.W conditions in the Middle East (and a hell of a lot safer.)

I caught a stride when I went to high school. I was the Editor of Kingston Highlights. I was also responsible for laying out every issue of the print edition. That’s where I fell in love with the physical paper copy of a newspaper. I love the web, but there is something about holding a paper in your hands that is so much more satisfying. The medium is not a forgiving one, but I love it all the same.

My college does not have a school newspaper. I have pressed that issue as far up the totem pole as I could go, but I could never get anything going. I’ve submitted stuff to several places online, and have written on a freelance basis for the last few years.

In my Junior year of High School, I had to take an English elective (partially because my schedule didn’t support the class I was supposed to take at the time.) I took Public Speaking as an Easy A. When I told that to the guidance counselor, she reamed me for being disrespectful. I looked at her confused and said “The class won’t be easy. I’m just good in front of a group of people.”

I did get an A in Public Speaking (thanks in part to the magnificent Linda Still). But it also wet my appetite for competition. I learned about a public speaking scholarship called the Anita Williams Peck Scholarship. So, I tried to enter. I wasn’t allowed to because it is only available for graduating seniors. I stood in Still’s doorway and called my shot a year in advance

“I’m calling it Mrs. Still. I am going to win. I’m calling my shot.”

How long did I work on my speech? A year. I started rapping to sharpen my tone, my annunciation and pronunciation. A year later, at the end of the night, I won and had my first year and a half of college mostly paid for. I can’t thank anyone enough who helped me along the way. I remember in my audition I thought I bombed. I was so nervous beforehand, but I just let the moment overcome me when I was in front of everyone.

Crowds have never, and will never, bother me.

I am 12 credits away from my Associates Degree in Communications/Journalism. I will be my mother’s first child to go to college and walk out with a degree. I’m working on a book deal, and I have a short subject film that I want to shoot in the upcoming months. Check my blog for my information on production and release information.

I want nothing more than to work in a professional environment where I am not treated as a child, but as someone who is age deficient who has something to contribute. I don’t wait for my life to start, I am always trying to accomplish my goals now.

If you are a potential employer, I sincerely thank you for your consideration in advance. If you are a colleague or friend, I hope you enjoyed me explaning my hopes in dreams in less than a 1000 words. If you are someone who found my site on accident, now you know my story.

And if you typed in “CodyNaccarato.com” because it is your name and you were curious to see what was here, the answer is I am here, and I have this domain bought for the next eleven years. No you can’t buy it.

–CN